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Built on Love

Valentine’s Day has a way of slowing us down.

Amid busy schedules, school drop-offs, client meetings, hockey games, and everyday life, it reminds us to pause and appreciate the people who walk beside us through it all.

For Trevor and Shantelle, love isn’t about grand gestures. It’s about consistency. It’s about showing up. It’s about building something steady over time.

The strongest foundations are not rushed. They are built intentionally.

That truth applies to marriage.
It applies to the family.
And it applies to the home.

A house becomes a home not because of square footage or finishes, but because of the life lived inside it. The quiet mornings. The late-night conversations. The celebrations. The hard seasons that shape you.

Real estate is about helping people move forward.
But at its core, it’s about protecting what matters most.

This Valentine’s Day, we’re reminded that the most important investment we ever make is in our relationships.

Whether you’re celebrating decades together or just starting your story, we hope today feels meaningful in a simple, grounded way.

From our home to yours,
Happy Valentine’s Day.

Trevor & Shantelle Roszell

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In Uncertain Times, Sellers Win With Certainty—And the Market Has It Right Now

The Bank of Canada has chosen to hold the policy rate at 2.25%, reinforcing a theme that matters more than optimism or fear: certainty.

In a global environment shaped by trade tensions, geopolitical risk, and uneven economic growth, certainty is a competitive advantage. For sellers, it directly impacts results.

Certainty Reduces Transaction Risk

One of the biggest threats to a successful sale isn’t price—it’s uncertainty. Rising rates, volatile financing conditions, and unclear buyer confidence increase the risk of failed deals, renegotiations, and delays.

A rate hold stabilizes that equation.

When buyers know what borrowing looks like:

  • Financing approvals are stronger

  • Conditions are more likely to be removed

  • Closings are more predictable

For sellers, fewer surprises mean fewer concessions.

Buyers Are Acting With Intention

This is no longer a market driven by impulse. Buyers entering today are doing so deliberately. They’ve assessed their finances, adjusted expectations, and committed to a long-term plan.

That shift benefits sellers who understand one key point:
intentional buyers don’t waste time.

They move quickly on homes that are priced correctly, presented well, and positioned clearly in the market.

Risk Isn’t Gone—It’s Concentrated

While overall conditions are more stable, risk hasn’t disappeared. It has simply moved.

The risk today lies in:

  • Overpricing

  • Underpreparing

  • Assuming buyers will stretch “because rates might fall”

Homes that ignore current realities tend to absorb that risk through longer days on market and tougher negotiations.

Prepared sellers, by contrast, transfer risk back to the buyer—through confidence, clarity, and leverage.

Stability Favors Execution

Markets with steady policy don’t reward speculation. They reward execution.

That includes:

  • Accurate pricing supported by data

  • Strategic timing based on local inventory

  • Clean presentation that removes buyer hesitation

When rates are stable, execution becomes the differentiator.

Bottom Line

The Bank of Canada’s decision to hold rates at 2.25% has created a market defined by certainty—not excitement.

For sellers, certainty reduces risk, strengthens negotiation positions, and supports cleaner outcomes.

This is a market where smart sellers don’t guess.
They plan—and then act.

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What’s Your Home Worth in Today’s Market? Here’s How a CMA Gives You the Most Accurate Answer

If you’re a homeowner, it’s normal to wonder what your home is worth, especially when the market is changing, and you keep seeing new listings pop up in your neighbourhood.

Maybe you’re not planning to sell right now. Maybe you are. Either way, home value isn’t just a random number; it’s useful information that can help you make better decisions.

One of the best tools for understanding your home’s approximate value is a Comparative Market Analysis (CMA).

What Is a Comparative Market Analysis (CMA)?

A CMA is a report created by a real estate professional that compares your home to other similar properties nearby to estimate its current market value.

It’s based on real local data, not guesswork.

A CMA helps answer questions like:

  • What would my home likely sell for today?

  • How does my home compare to others in my area?

  • What features are impacting value right now?

  • What price range makes the most sense in this market?

Why Home Value Changes Even When Nothing Has Changed

Homeowners sometimes feel confused when their home's value shifts, even if they haven’t made any renovations or changes.

That’s because market value is influenced by more than just your home itself. It also depends on things like:

  • Buyer demand

  • Inventory (how many homes are for sale)

  • Interest rates

  • Time of year

  • Local neighborhood activity

  • How long are homes taking to sell

Even if your home is exactly the same, the surrounding market can change.

A CMA helps you understand those changes using real numbers and real comparisons.

How a CMA Helps Sellers

If you’re thinking about selling, pricing correctly is one of the most important steps in the entire process.

A CMA helps sellers by:

  • Estimating what the home is likely to sell for

  • Showing how your home stacks up against similar properties

  • Helping ensure your home is competitively priced

  • Giving you negotiation leverage during offers

The right price creates the right momentum, and momentum drives results.

How a CMA Helps Buyers

A CMA is also valuable for buyers who want to ensure they’re making a strong, informed offer.

It helps by:

  • Guiding buyers on price

  • Helping buyers make informed offers

  • Providing market clarity before submitting an offer

If you’re trying to decide whether a home is priced fairly, a CMA gives you a clear way to compare it with recent sales.

What’s Included in a CMA?

A good CMA is detailed and gives you a full picture of local market activity. It often includes:

Property Data

Key information about your home, such as size, number of rooms, age, condition, and unique features.

Comparable Recent Sales

Typically, 3 to 5 similar homes that have sold recently. This is one of the most important parts because it shows what buyers actually paid.

Current Listings

Active listings help show what else is available in the marketplace, and what a buyer would compare your home against.

Pending Sales

These are homes that are currently under contract. They can provide helpful insight into where prices may be trending.

Market Trends

This section can include things like how quickly homes are selling and what’s happening in your neighbourhood overall.

Adjustments and Value Range

Because no two homes are identical, a CMA accounts for differences like renovations, basement development, garages, lot size, and overall condition. It then provides a realistic price range based on those comparisons.

Why a CMA Is More Reliable Than an Online Estimate

Online estimates can be a helpful starting point, but they often miss details that significantly impact value, such as:

  • Interior condition and upgrades

  • Layout and functionality

  • Quality of renovations

  • Presentation and curb appeal

  • Neighborhood-specific factors

A CMA takes specific details into account, making it a more accurate and realistic tool.

Want a Free, No-Obligation CMA?

If you’re curious about your home’s value in today’s market, I’d be happy to create a free, no-obligation Comparative Market Analysis for you.

Whether you’re selling soon, buying, or simply staying informed, a CMA is a great way to get clarity and confidence.

Send me a message anytime, and I’ll get it started.

And by the way, I’m never too busy for any of your referrals.

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What Edmonton Single-Family Homeowners Should Understand About Selling in 2026

As Edmonton moves into 2026, many homeowners are asking whether it’s the right time to sell. Recent real estate data shows that while market activity slowed at the end of 2025, single-family homes continue to perform differently from other property types.

December typically brings a seasonal slowdown, and this past year followed that pattern. However, detached home prices finished 2025 more than 5 percent higher than the same time last year, even as sales volume and new listings declined.

This combination indicates a market that has not stopped but has shifted. Buyers remain active but cautious and value-focused. Homes priced correctly and prepared properly continue to sell, while those that miss the mark often require price adjustments.

For single-family homeowners in Edmonton, this is not a market to rush into or blindly wait out. It is a market that benefits from planning. Understanding your home’s true market value, choosing the right timing, and having a clear strategy can significantly impact your results.

If you are considering selling your single-family home in Edmonton in 2026, having the right information early will help you move forward with confidence when the timing is right.

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The Power of a Handwritten Note in a Digital World

In today’s fast-paced world, most of our communication happens through screens. Emails, text messages, and social media make it easy to stay in touch, but they’ve also made meaningful connections feel increasingly rare. That’s why a handwritten note stands out more than ever.

A handwritten note isn’t about perfect wording or beautiful penmanship. It’s about intention. It shows that you paused, thought about someone, and took the time to personally acknowledge them. That small act can have a lasting impact.

Unlike digital messages that are quickly read and forgotten, handwritten notes are often kept. They’re placed on desks, tucked into drawers, or pinned to bulletin boards as reminders of appreciation, encouragement, or shared memories. The sentiment lingers far longer than the message itself.

There are many reasons to send a handwritten note. It might be to express gratitude, acknowledge an important milestone, celebrate an achievement, offer encouragement, or simply let someone know you’re thinking of them. The reason doesn’t need to be big — often, the most meaningful notes are sent “just because.”

Handwritten notes also help strengthen relationships. Whether personal or professional, relationships grow when people feel seen and valued. A short, sincere message can deepen trust, reinforce connection, and create goodwill that carries forward over time.

If writing notes feels unfamiliar, start small. Keep cards and stamps somewhere visible and set a simple goal — even one note a week can make a difference. Over time, it becomes a habit, and you may be surprised how often that thoughtfulness is returned.

In a world that moves quickly, slowing down to connect on a personal level is powerful. A handwritten note is a simple reminder that a genuine connection will always matter.

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Bank of Canada HOLDS Rates

The Bank of Canada kept the policy rate at 2.25%, and this stability is opening a strong window for sellers heading into 2026. With inflation steady, job growth improving, and borrowing costs unchanged, buyers are feeling more confident — and well-priced homes are still attracting strong demand.

If selling is on your radar, let’s start preparing your strategy.
And remember, I’m never too busy for your referrals.

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Bank of Canada Lowers Interest Rates: What This Means for Your Real Estate Decisions in Canada

The Bank of Canada announced a 25-basis-point rate cut, bringing the policy rate down to 2.25%. As the economy works through slower growth and global uncertainty, this move provides welcome support for homebuyers, sellers, and investors across Canada — including right here in Edmonton, AB.

Inflation is now trending closer to the Bank’s goal of 2%, making this a strategic time to encourage confidence and affordability in the housing market.

🏡 What This Rate Cut Means for Home Buyers

If you’ve been feeling priced out or waiting for the right moment, this may be your opportunity.

✔ Lower interest rates improve borrowing power
✔ Mortgage affordability becomes more manageable
✔ More home options may now be within reach

Even a small rate reduction can meaningfully impact your monthly payment and qualification amount. Refreshing your pre-approval is a smart next step.

🏠 What This Means for Home Sellers

Lower interest rates often spark a rise in buyer activity — especially among families waiting for affordability to improve.

✔ More qualified buyers re-enter the market
✔ Offers strengthen as affordability improves
✔ Fall & Winter remain very active seasons for serious movers

If you’re thinking of listing soon, a well-priced and well-prepared home can take advantage of renewed confidence returning to the market.

📈 What This Means for Real Estate Investors

Rental demand continues to be strong nationwide, and lower borrowing costs can boost long-term returns.

✔ Better cashflow potential
✔ Improved financing availability
✔ Strategic entry points before prices trend upward

Investors who analyze opportunities early in a transitional market are often rewarded later.

🔍 Why This Rate Cut Matters

This isn’t just a small number change.
It could be a turning point.

📌 Buyers who stepped back may come back
📌 Sellers gain a stronger pool of motivated purchasers
📌 Market momentum is shifting in a positive direction

While the economy adjusts, real estate continues to show resilience — especially in desirable Canadian markets like Edmonton & Sherwood Park, AB.

Let’s Review Your Best Strategy

Whether you're buying your first home, upgrading for more space, or investing in a growing market, today’s rate cut could be the advantage you’ve been waiting for.

If you’re curious about how this change affects your affordability or equity position…

📲 Let’s connect for a quick and personalized breakdown — no pressure, just clarity.

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Who Will Care for Your Children if You Don’t Decide?

For parents, one of the most powerful reasons to have a will is the ability to name guardians for your children. Without a will, the court decides who will raise them.

That’s a decision most parents would rather make themselves.

Your will is your opportunity to choose trusted individuals to care for your children and ensure they are raised in the way you envision. It’s not an easy topic, but it’s one of the most important.

As a Realtor, I help families find homes — but I also care about protecting the future those homes represent. A will provides stability for your family at every stage.

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What June 2025 Market Stats Mean for Buyers & Sellers

The Greater Edmonton Area real estate market remained steady in June 2025, with 2,877 homes sold and 4,215 new listings added. While this represents a 2.8% dip in sales from May, it still marks a 1.2% increase year-over-year. Inventory is also up 15% compared to last June—great news for buyers seeking more options.

Detached homes continue to dominate in popularity, with a 2.6% YoY increase in sales and a 6.4% increase in price. Even townhomes and condos are seeing gains, with condos up 2.9% in sales year-over-year and 1.4% in price.

Key Stats:
Average residential price: $464,955 (up 5.9% YoY)
Benchmark HPI: $439,700
Inventory: 6,768 active listings (up 15.0% YoY)

What does this mean for you?
Sellers: Conditions remain favourable, especially for detached homes
Buyers: With growing inventory, you may have more leverage now than in the fall

📩 Curious what your home is worth in this market? Contact me today for a free home evaluation.

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JUST SOLD! 🏡✨

A heartfelt thank you to Jean & Michelle for trusting me with the sale of their stunning Summerwood home. From the showstopping design to the peaceful cul-de-sac location, this one was truly special. Wishing you both all the best in your next adventure — it was an absolute pleasure to be a part of your journey!

📍 12 Springdale Point (e), Sherwood Park
4 Bed | 3 Bath | 2,255 SqFt | Jayman-Built

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Bungalow, Rancher, or Victorian? Choosing the Right Home Style in Edmonton & Sherwood Park

When it comes to finding your next home, style matters—and not just for aesthetics. The way your home is designed can influence how you live, entertain, and grow.

From cozy bungalows to sprawling ranchers, stately Victorians to sleek modern builds, Edmonton and Sherwood Park offer a wide variety of architectural styles. Each comes with its own personality—and purpose.

In my latest video, I take you on a brief tour through some of the most popular home styles over the past 100 years, plus I share a few key questions to consider when deciding what type of home truly suits your lifestyle.

Whether you're thinking about upsizing, downsizing, or finding your forever home, knowing what to look for starts with understanding how you want to live.

Curious about what’s available in your dream style? Let’s connect—I'm happy to help you navigate your options.

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What’s Your Home Personality? Take the Quiz and Find Out!

Discover your home personality with this fun 4-question quiz! Whether you're drawn to charm, modern minimalism, or family-friendly features, your results could guide your next move.

Have you ever wondered what your ideal home style truly is?

Whether you’re already living in your dream home or you’re just beginning to explore your options, discovering your home personality can help clarify what really matters to you in a living space.

This month, I’m sharing a fun and insightful quiz that only takes a minute — but the results might surprise you!

 

Why Take the Quiz?

Your home should reflect more than your budget or square footage needs. It should support your lifestyle, align with your design preferences, and feel like a true sanctuary.

This 4-question quiz dives into:

  • What you want most from your home now and in the future

  • How you like to spend weekends at home

  • Your ideal neighborhood vibe

  • Your favorite interior design aesthetic

By the end, you’ll discover which of four unique home personalities best suits you:

  • Vintage Vibes – For those who love charm, character, and history

  • Modern and Open – Clean lines, smart tech, and low maintenance

  • Family, Friends and Fun – Space for connection and community

  • Now and the Future – Simple, functional, and ready for what’s next

What Your Results Might Mean

If your quiz result lines up with your current home, you’re likely in a great place. But if your lifestyle and your home are out of sync, it might be time to think about what comes next.

Maybe you’ve outgrown your space.
Maybe your priorities have shifted.
Or maybe you're just curious about what’s out there.

Either way, this quiz is a great place to start.

Thinking of a Move? Let’s Talk.

If your home personality has changed, your next move should reflect that. Whether you're buying your first home, upsizing for a growing family, or looking for low-maintenance living, I’d love to help you find the perfect fit.

💬 Reach out anytime — I’m here to help you take the next step with clarity and confidence.

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Data last updated on February 15, 2026 at 03:30 AM (UTC).
Copyright 2026 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.